In the case of this company, “times” might be a little more like “years”, but nonetheless, the fact that the company has gone from a relatively unknown brand to wildly reinvented its competitors is a significant achievement.
This is another important thing to consider as you think about what could happen with your competitor’s new product.
Time is a very important factor to consider when dealing with competitors. If you’re not careful, you could be creating a competition with your product. If you’re not careful, you could be creating a business relationship that can end up harming your brand in the long term.
One of the best examples of this is Google. The Google algorithm is based on how many times a page has been searched. This is why Google ranks the top sites higher. If you have a bad site ranking, their search rankings will suffer.
This is why Google itself is so sensitive to the kinds of content its users are searching for. For instance, if your users type in a query like “how to make a bomb” then Google knows there is a bomb making website somewhere on the internet. It will then rank that content higher in searches so that your users will have less traffic and therefore lower pageviews.
As search rankings go up, so does content ranking, and it’s exactly this dynamic that causes crazy competition to occur. Google is constantly making updates to its algorithm which will help it find the best content for its users. In the case of a video game, this means that the algorithm will make your user base smarter and more engaged.
This is exactly what happened to the game publisher GameLantern. As GameLantern’s ranking went up in search, so too did competition. When this happened, they found that their users were more engaged and more likely to be looking for their content. This isn’t to say that content ranking can’t be beneficial. As a website grows, it will find it harder to compete and that will help it grow.
Search Engine optimization (SEO) is the process of improving your website’s ranking in search engines (in other words, how Google finds what it wants to rank on) by adding specific keywords to your website. Essentially, SEO is about making your website relevant to the keywords you’ve chosen. In the case of GameLantern, by increasing their SEO game, GameLanterns ranking went up in search.
To be honest, I was a little surprised by the increase in GameLanterns ranking because I didn’t know they had a lot of SEO activity. I didn’t expect them to be ranking above my gaming site, but when I checked I saw that they were.
SEO is really about how many pages you have on your site, and there are a lot of ‘free’ services out there that can help you to do this. GameLanterns website is definitely a great example, as it appears to be extremely well-optimized and has a broad range of services. I’m also a big fan of the fact that it uses the same keyword strategy as my gaming site.