I stopped spending money on digital ads and it has made my life so much easier! I started the process of purchasing a website and designing and building my own digital campaign. I am not saying that I have the best eye-in-the-sky for online marketing because I do not. But I have had a very good eye-in-the-sky for digital campaigns.
I have a lot of experience in digital advertising. I have worked on some of the worst ones and have seen how they have failed. I have tried to learn from the best and I have learned it doesn’t always work out the way that you think it will.
There are a lot of bloggers who get it wrong because they are so focused on building their own campaigns (and thus their own websites) that they stop paying attention to what others are doing. I have seen this a lot in my life and it can be frustrating. You have to realize that it is not about you. It is about the other bloggers who are trying to take your idea and run with it, not you. It may be that your website is the best.
While there are a lot of bloggers out there who are just trying to make money off of their websites, I have seen a lot of bloggers who are so focused on their websites that they stop noticing what others are doing. I have seen this a lot in my life and it can be frustrating. You have to realize that it is not about you. It is about the other bloggers who are trying to take your idea and run with it, not you.
Bloggers, especially self-professed “social media junkies”, can easily become overwhelmed by the amount of content out there, and they may not be able to keep up with the amount of information that’s available. That’s why I am so excited to introduce another new tool to help you make the most out of what you put out there.
I started this post by saying I love social media. I love the immediacy of it, and I love the ability to interact with others on a deeper level. However, there is a point where your content becomes just too much for some bloggers to digest, or even be able to keep up with. The good news is that a new tool we are rolling out called StopAds is meant to help bloggers with that.
StopAds helps bloggers save money by taking their ads and leaving them behind. Unlike traditional ad insertion, the ads stay around and remain visible for your readers to see. While I would certainly love for us to become an ad company in our own right with all the things we can do with it to make money and improve the experience for our readers, I think we can do better than that.
I’m not one of those bloggers that will simply take out any and all ads. What I do (and I know a lot of you do too) is I’ll take out one or two ads a month. I will never click through to a website or ad that is not relevant to me, and I’ll even block out all ads on a website that is not relevant to me. This is just common sense. It’s just what works for me.
I think a lot of you are probably thinking that this is a crazy way to spend money. Well, we’ve been toying with the idea for a while now. We’re getting in the habit of spending some of our ad budget on something we know we’ll like, and we will continue to do so. In fact, I think if you look at the most recent ad you’ve seen, it was for the “Why Stop Spending on Digital Ads”? campaign.
What I think is awesome about this campaign is that it is targeting a demographic that is often under-served by conventional advertising, people who aren’t old, young, or white. In fact, even without commercials it is still effective because of the way it’s targeting. It is a relatively “new” ad, and was designed to target this demographic. They are targeting people who are 18-34, but who are not white.